UPDOG EMV

PR and marketing pros, rejoice! The Updog team launched its free Updog Earned Media Value (EMV) app for iPhone users on the Apple App Store. The free app helps PR pros and their partners search and track campaign Unique Monthly Visitors (UMVs), develop valuable campaign data and insights, and better determine transparent campaign earned media value and return on investment (ROI), including:

• Unlimited Campaign Support – Add and edit an unlimited amount of new and existing campaigns.
• Calculate UMVs and EMV – Track useful data such as Outlet Information, Outlet UMVs, Content Quality Score, and Earned Media Value.
• Explore Campaign Insights – Leverage easy-to-understand data to understand earned media performance and history from new and existing campaigns.
• Integrated Coverage Reporting – Export campaign data that seamlessly merges with existing coverage reports and showcases concise, consistent, and transparent results. 
• UMV Search – Get immediate and consistent UMV data with the UMV Search tool.

Download the app for free on the Apple App Store and get started measuring data and insights.